marketing

Are Google's Analytics Certification Worthwhile?

Friday, May 29, 2015
Over the last couple of weeks I’ve been genning up on their already pretty solid Google Analytics knowledge in order to take the Analytics certification exam on the Google partners site. I think it was a useful thing for us to do. It’s further evidence that we do actually know what we’re doing and can help people get the best from their digital marketing. It’s certainly not too easy (unless you cheat and Google Google’s answers, which you would have plenty of time to do), though most of the difficulties are caused by what are pretty much trick questions rather than by the difficulty of the material. ...