Why We Restructured the Will Hall Online Website

As you’ll be able to see if you’ve visited our site on more than one occasion, we’ve recently reorganised much of our content and changed to a new style of menu. In this post, I’m going to explain why we’ve made the changes we have, and how they should benefit our users. Hopefully you’ll be able to see some of the processes we go through when we’re suggesting improvements to client sites.

The Problem

The market for Drupal web development and design is a relatively crowded one, and our analytics reports were telling us that, while we were performing reasonably well for local Drupal searches e.g. “Drupal Cambridge”, we weren’t as successful on a national level. We’re a growing business looking to expand our operations, and we’d like to be able to extend our reach to clients further afield.

##Our Proposed Solution

We reviewed our content structure and decided that we might do better if we split out our services section between our more Drupal-specific content, and our general web design and development offerings for those who are platform agnostic.

We therefore decided to create a new Drupal section on the site and create content for more niche Drupal concerns such as site building, theming and migration. Hopefully, that will result in a better search performance for Drupal specific searches over time. It’s not just about improving SEO, though; we’re providing more complete information to our users regarding the services we offer, while giving each item of content a precise title.

This has resulted in a rather expanded site in terms of the number of content nodes, and consequently we needed a new and improved menu structure in order to fit it all in. As a result, we’ve changed from using the Flexnav menu to using MMenu (https://www.drupal.org/project/mmenu), which looks great on mobile and desktop, is easy to use, and offers really nice sideways transitions for multi-level submenus. Going Forwards

We’ve already seen signs of increased traffic for some queries and we’ll continue to monitor this over the coming weeks. Look out for further tweaks over the next few weeks as we refine our SEO strategy.

I hope this post has provided some insights into the sort of thinking we do when considering a website redesign, whether a limited facelift like this, or a complete overhaul. If you feel like your website, Drupal or otherwise, could benefit from our data-driven thinking and fresh ideas, then get in touch now. You can see all our contact options in that shiny new menu we’re rocking. Let us know if you’ve got any comments on the new menu!